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1. Web sites should
be redesigned to be aesthetically pleasing, but without
detracting from usability. The aesthetics should enhance
usability and also convey useful characteristics of
the University, such as integrity and scholarship.
2. Graphic images
should be kept to a minimum and should be relevant to
the site content and navigation.
3. The content
of the main page should duplicate the main navigation
bar. Eye tracking studies of Web use, show that people
look at the content of a page first --- they initially
ignore anything that looks like a navigation bar, banner
ad, or picture.
4. The amount of
content, navigation links, images, etc., on the pages
should be limited Every extra item on the page competes
for the user's attention, making it harder for him or
her to find information. Most pages contain too much
information. Try to avoid scrolling. Make the clickable
regions obvious and make sure they explain where they
take the user.
5. The names of
navigation items should be in the user's terms and should
correspond to the way the user organizes information.
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